Industrial Design & Details

We help marine, luxury, and outdoor recreation companies 
design, develop, and launch breakthrough new products. 

Understand End UsersUnderstand End Users

Understand End Users

Market research and customer interviews deepen understanding of the requirements, frustrations, and real-world constraints a new products must address.  


Expand Your Ideas

Initial sketches, ideation exercises, and facilitated brainstorms help broaden and diversify the range of new product concepts under consideration. 

Expand Your IdeasExpand Your Ideas
Strike Good BalancesStrike Good Balances

Strike Good Balances

We create value by striking refreshing design balances; products must be aesthetically beautiful, but also practical to manufacture, own, and use. 


Rapidly Prototype

Theory is repeatedly put into practice at human scale, accelerating time to final market launch and revealing potential issues early through field testing. 

Rapidly PrototypeRapidly Prototype
Refine Until ReadyRefine Until Ready

Refine Until Ready

New insights from the development process are continuously incorporated in design documentation and 3D models, supporting a seamless transition into manufacturing. 


Bring to Market

Product messaging, marketing strategy, and PR campaigns help build momentum and buzz for new product launches. 

Bring to MarketBring to Market

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Setzer Design Group, Inc.
621 NW Sunset Dr.
Stuart, Florida 34994 USA