Industrial Design & Details

We help marine, luxury, and outdoor recreation companies 
design, develop, and launch breakthrough new products. 


Understand End UsersUnderstand End Users
01

Understand End Users

Market research and customer interviews deepen understanding of the requirements, frustrations, and real-world constraints a new products must address.  

02

Expand Your Ideas

Initial sketches, ideation exercises, and facilitated brainstorms help broaden and diversify the range of new product concepts under consideration. 

Expand Your IdeasExpand Your Ideas
Strike Good BalancesStrike Good Balances
03

Strike Good Balances

We create value by striking refreshing design balances; products must be aesthetically beautiful, but also practical to manufacture, own, and use. 

04

Rapidly Prototype

Theory is repeatedly put into practice at human scale, accelerating time to final market launch and revealing potential issues early through field testing. 

Rapidly PrototypeRapidly Prototype
Refine Until ReadyRefine Until Ready
05

Refine Until Ready

New insights from the development process are continuously incorporated in design documentation and 3D models, supporting a seamless transition into manufacturing. 

06

Bring to Market

Product messaging, marketing strategy, and PR campaigns help build momentum and buzz for new product launches. 

Bring to MarketBring to Market

Set up a preliminary consultation to learn how we can help.

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Contact Us:

+1.954.541.9717

Email Inquiries:

inquire@setzerdesign.com

Setzer Design Group, Inc.
621 NW Sunset Dr.
Stuart, Florida 34994 USA