Production Yacht Design

We help production and semi-custom yacht builders identify new product
niches and develop breakthrough design concepts.


Find Your Niche
01

Find Your Niche

We conduct market research, competitor analysis, and customer interviews to help identify emerging trends and under-addressed market categories. 

02

Think Outside the Box

We collaborate directly with in-house design and sales teams, providing an outside perspective to help jumpstart and facilitate the creative process. 

Think Outside the Box
Expand Your Ideas
03

Expand Your Ideas

Ideation exercises broaden and diversify the range of concepts under consideration before top designs are selected for further study.

04

Pre-Sell Your Project

Sales-ready promotional materials, specifications, and marketing renders are produced early to encourage feedback and guide ongoing development. 

Pre-Sell Your Project
Designed to Manufacture
05

Designed to Manufacture

Drawing on firsthand building experience, we consider the impact of all design decisions on manufacturing, production sequencing, and total man-hours.

06

Accelerate Ramp-Up Time

Our step-by-step, turnkey documentation keeps the build process organized and efficient, resulting in faster transitions from design to production. 

Accelerate Ramp-Up Time
Amortize Investments
07

Amortize Investments

We design for timelessness and modularity, maximizing the useful life of tooling investments and supporting builder needs for versatile hull forms and parts. 

08

Continuously Refine

We provide ongoing technical support and styling updates to keep designs relevant as trends in technology, fashion, manufacturing, and usage evolve. 

Continuously Refine

Set up a preliminary consultation to learn how we can help.

How can we help you?

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Contact Us:

+1.954.541.9717

Email Inquiries:

inquire@setzerdesign.com

Setzer Design Group, Inc.
621 NW Sunset Dr.
Stuart, Florida 34994 USA